Hi, I’m Lisa. I bring structure to complexity.
Most of my work starts messy: legacy systems, unclear ownership, moving requirements, or products that have grown faster than their structure. That’s the part I like.
I work out what belongs where, which patterns should be shared, and what needs to be true before a team starts building. That might mean restructuring a product catalog so new customers can actually understand it, turning dozens of unrelated admin screens into one coherent system, or designing a site for engineers who want a datasheet in ten seconds and executives who want the full company story.
My strength is systems thinking: information architecture, reusable patterns, design systems, and the decisions that keep a product coherent as it grows. I work closely with PMs, developers and client stakeholders, and I’m comfortable owning design decisions in environments where there isn’t a perfect research process or a neatly defined product team.
Before product design, I spent ten years running ecommerce operations across European markets. It’s why business constraints, operational complexity and implementation details feel normal to me rather than like things design has to work around.
- Based inNew York City Metropolitan Area, remote or hybrid
- CurrentlySenior Product Designer at ThinkLogic Inc.
- Experience5+ years in UX/UI, 10+ years in tech, 3+ languages
Structure first, then the interface
Clarity-driven
I approach design as a way to bring structure to complexity. Rather than jumping into screens, I focus on understanding systems, constraints and user decision-making before shaping the UI.
Shared ownership
I’m a collaborative designer who values clear communication and shared ownership, with PMs, developers and stakeholders in the room from the first sketch to the shipped product.
Where I add the most value
Environments where clarity is missing and complexity is unavoidable. I’m at my best when the problem is still a little undefined and someone needs to make sense of it before the team starts building.
First drafts are cheap now. The editing is the job.
AI is a normal part of how I work: exploring directions, prototyping quickly, drafting requirements and moving ideas closer to implementation. Judgment, validation, accessibility, hierarchy and edge cases stay my responsibility. Roughly 90 percent of AI-drafted user stories survive my review.
From ecommerce operations to product design
- Feb 2025 to now
Senior Product Designer
ThinkLogic Inc., remote
Leading product design across complex B2B platforms, internal tools, content systems and ecommerce experiences, from early information architecture through implementation. Content models and reusable page systems for headless CMS migrations, AI across research, prototyping and requirements, and product patterns that carry from Figma and Storybook into code.
- Mar 2024 to Feb 2025
UX/UI Designer
ThinkLogic Inc., remote
Redesigned Chatsworth Products’ B2B ecommerce experience as part of its move to Kontent.ai, designed The Ticket Clinic’s mobile intake across three states, and led information architecture and interface redesigns for content-heavy platforms such as Manatt and the Writers Guild of America West.
- Dec 2022 to Mar 2024
UX/UI Designer and Webflow Developer
ZEAL, remote
AI-assisted research synthesis and flow redesign for a healthcare client that cut required user actions by 88 percent. Product strategy and UX direction for the Software Residency app. Contributed to and scaled ZEAL’s design system.
- Dec 2021 to Nov 2022
UX/UI Design Resident
ZEAL, remote
A year-long, hands-on product design residency under ZEAL’s Director of Design, contributing to real product and platform work while building foundations in research, UX/UI and cross-functional collaboration.
- Sep 2021 to Sep 2022
UX/UI Designer, freelance
PHLASK, Philadelphia, and breathing.ai, Roux Institute Techstars ’21
A research-driven redesign of the PHLASK app for better access to public resources, and pre-launch product refinement for breathing.ai through interaction design and usability reviews.
- Mar 2021 to Sep 2021
Certified UX Designer Education
CareerFoundry
A 600-hour, project-based UX design program: three full portfolio projects under industry mentorship, from research and information architecture to usability testing, design systems and accessible design.
- 2019 to 2021
Travel and yoga Life
Asia, Osaka, Laborsof.Love
A year through Sri Lanka, India, Thailand, Vietnam, Malaysia and Japan, including a yoga teacher training in Goa and a ten-day Vipassana. Taught yoga in Osaka hostels and studios, then online and at local studios through the pandemic.
- May 2017 to Feb 2019
Business Operations Manager Operations
Storefront, Amsterdam
Promoted from Customer Success Manager to Operations Manager, optimizing processes that lifted sales by 12 percent, managing clients such as Google and Louboutin, and overseeing HR, finance and KPIs.
- Feb 2013 to Oct 2016
Junior Site Manager to Global Team Lead Operations
Fashiola, Netherlands
Launched the Netherlands’ biggest fashion search engine into the German market, then opened and led the Amsterdam office, expanding to 11 markets in two years and directing marketing across 12 countries.
- 2008 to 2012
Bachelor of Commerce, Marketing and International Management Education
Saxion University of Applied Sciences
Minor in Media, Design and Technology: a 20-week program on typography, illustration and design with the Adobe Creative Suite. Marketing intern turned content manager at Business Talent Network along the way.
What I bring to a team
- System Thinking
- UX Strategy
- Design Systems and Structure
- Product Thinking
- Developer Collaboration
- Information Architecture
- User Research
- Usability Testing
- Prototyping
- Accessibility
- Figma
- Storybook
- Webflow
- Claude and ChatGPT
- Kontent.ai
- Jira
- Loom
- Slack